Jersey 20/21

FC Nantes jersey 20/21

New season, new outfitter, new kit for the Ligue 1 club, FC Nantes ! I was in charge to realize a motion to promote this new kit for the season 20/21. About the artistic direction, I used the green spray designed on the jersey as a pattern to reveal some of the pictures. Colors tends on yellow to empower the traditional color of the club. It was important to catch the attention of the consumer and the fans up to the end and the reveal of the jersey. The choice of the music permit to have a great pace and dynamic in the motion. “On est Nantes !