JC Decaux campaign

Digital street campaign

Exclusively for the derby against Rennes, a communication campaign took place in Nantes to promote the opposition between the two big rivals. A week before the match, an advertising insert lasting 10 seconds was allocated to the club on all digital media in the city (bus stops and digital screens). These screens are positioned in strategic places (bus stops, next to traffic lights, etc.), but the attention of spectators remains limited. It was important to create an impactful video, understandable and evocative at first glance, all this, within the allotted time. Playing on the emotion of the match was the main message of the video and the one that would engage the most.